How do you remember the early days of the Atelier? <\/strong><\/p>\n\n\n\n It wasn't easy, and not because the company put up any obstacles for us; on the contrary, there were no limits. That was the big challenge and our greatest responsibility.<\/p><\/blockquote>\n<\/div><\/div>\n\n\n\n I remember those early days with great excitement but also a lot of uncertainty\u2026 We spent months of pure\nexperimentation, exploring every possibility we could offer the workshop\nand Bathco\u2019s customers. It wasn\u2019t easy\u2014and not because the company put\nany obstacles in our way; on the contrary, there were no limits. That was the great challenge and our\ngreatest responsibility.<\/p>\n\n\n\n We had everything at our disposal: materials, the freedom to make proposals, the product, machinery\u2026 but we had to start from scratch and design something serious and authentic, rooted in art, without losing sight of the commercial perspective. The result today is a unique creative space that I believe is becoming a benchmark for many other brands.<\/p>\n\n\n\n How would you define the Atelier today? <\/strong><\/p>\n\n\n\n Currently, the workshop consists of six people. For my\ncolleagues and me, it\u2019s hard to describe the workshop. I always say in\nconversations with clients that to truly appreciate the workshop\u2019s\ncapabilities and creative potential, you have to visit it. <\/p>\n\n\n\n As soon as you walk in, you can smell the paint, hear the\nsound of the brush, and even see how we shape the clay by hand to\ncreate sculptural pieces. And above\nall, we invite customers to touch and feel the textures we create for\nthe sinks. <\/p>\n\n\n\n In fact, the kiln area is also quite unique. You can see the pieces throughout the entire process, both before and after firing\u2026. All of this creates the perfect setting, which often serves as inspiration for the projects of interior designers, architects, or homeowners who visit the workshop. <\/p>\n\n\n\n And for those who can't get there.<\/strong> \u00bfHow do you work with these clients?<\/strong><\/p>\n\n\n\n Although it's always recommended to come, see, and touch... to be able to see the possibilities that exist and to share the needs of each project. It's not always possible. The daily whirlwind and the location of many of our clients often make it impossible. Let's not forget that Bathco has a significant presence in the international market.\n<\/p>\n\n\n\n But one of the changes the company has introduced\nthis year is the implementation of new technology that has allowed us to hold\nhigh-quality online meetings and presentations right from the workshop.<\/p>\n\n\n\n It's not the same. The experience isn't the same. But it does allow us to open a small window into the workshop, where you can get a glimpse of some of our work. To be honest, this year they've become an essential tool for us and for the entire sales team. <\/p>\n\n\n\n What kind of work are you currently doing? <\/strong><\/p>\n\n\n\n One of our daily tasks\nis the customization and finishing of sinks from our latest collection.\nEach sink is hand-painted to mimic different materials, colors, and finishes. <\/p>\n\n\n\n Right now, we\u2019re producing 240 sinks for a client\nin the Netherlands in the Corten, Microcement, and Matte Black models. Each piece is unique and handcrafted\nby each of us, which gives you an idea of the scale of some\nof the orders they place and the volume of work involved. <\/p>\n\n\n\n But what we're passionate about are the ad hoc projects.<\/strong> When we have the opportunity to work side\nby side with interior designers or architects to develop a project, whether it\u2019s\nfor a new construction or a renovation. We all get to work\u2026 together. We\nmeet, present a design proposal to the client, and then, once\nit\u2019s approved, we move on to the manual or artisanal process. <\/p>\n\n\n\n Whether it\u2019s creating a large mural or designing a specific pattern for a sink, everything requires a great deal of creative work beforehand. We\u2019re currently in the midst of developing a showroom for one of our largest national distributors. It\u2019s quite a challenge. <\/p>\n\n\n\n What was the last project you worked on?<\/strong><\/p>\n\n\n\n The latest project we've undertaken is the design and production of fully customized murals and sinks for LA CONSENTIDA, a leisure venue in Santander. <\/p>\n\n\n\n We had the opportunity to work directly with Carmen, the creative director of Studio San Fernando, the interior design studio responsible for the project. And we immediately came to the conclusion that applying luminous paint to the sinks and walls of the bathrooms would fit the project perfectly. <\/p>\n\n\n\n If we look to the future, what awaits us at the Atelier? <\/strong><\/p>\n\n\n\n Well, the truth is that we\u2019re right in the middle of an expansion.\nA larger paint booth has recently been installed. And right\nnow, company management is planning an expansion project for the Atelier. This will allow us to work with more\nspace and incorporate new technologies that will open up other\ncreative possibilities. <\/p>\n\n\n\n So, throughout 2022, the workshop will likely undergo\na major expansion, though without losing its essence. <\/p>","protected":false},"featured_media":4658,"parent":0,"template":"","inspiration_categories":[54],"class_list":["post-4653","inspiration","type-inspiration","status-publish","has-post-thumbnail","hentry","inspiration_categories-tendencias"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/www.thebathcollection.com\/wp-content\/uploads\/2025\/10\/foto-emeric-retocada-1-scaled.jpg\")
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