It is the most international and important trade fair in the sector. You only have to look at the figures; out of the 2532 participating exhibitors, 1644 were foreign from 57 different countries. In the words of Wolfgang Marzin, President and CEO of Messe Frankfurt, \u201cISH has once again proven that it connects all international players in the sector.\u201d<\/p>\n
For Bathco, this trade show has had a very positive outcome. Jos\u00e9 L\u00f3pez Cort\u00e9s, the company's director, points out how \u201cthis trade show has been the most successful in recent years. Not only in the quality of the product presented but in the relevance of the contacts generated. We are sure that it will lead to important commercial agreements in the short or medium term.\u201d.<\/p>\n
Speaking of figures, the presence of the Asian market at Bathco's stand was highly significant, accounting for 30 percent of the contacts generated. Although companies from the European market were the most representative, making up 61 percent of the visits. To a lesser extent, but with great interest for the company, visits were received from America, Africa, and Oceania, allowing for an increased degree of penetration in these markets.<\/p>\n
Following the success of the exhibition space presented by Bathco at Cevisama, the company wanted to continue it at ISH. The heart of the stand is once again a central octagon that connects the different exhibition areas, bringing them to life, balancing their styles, and generating a global concept where the whole is the sum of its parts. This continuity has also been extended to the way the different collections are displayed.<\/p>\n
Visitors to ISH were able to get a firsthand look at the new collection of washbasins and wall panels developed by Bathco Atelier. The luminescent washbasins, which are pieces that \u201clight up\u201d when exposed to ultraviolet light, were of particular importance. This is a clear demonstration of the company's innovative capacity.<\/p>\n