The Bathco Excellence program, driven by the leading company in the production and distribution of bathroom products in collaboration with the Cantabrian Hospitality Business Association, has held its first thematic meeting. The event, which focused on the importance of interior design in the hospitality sector, took place at Bathco's facilities in Santander and included the participation of Estudio Aedificare.<\/p>\n
The day began with a visit to the company's facilities, where attendees were able to see firsthand the latest bathroom innovations: cast iron or acacia wood sinks, custom pieces by Bathco Atelier artists, and new porcelain designs.<\/p>\n
After the visit, representatives from Estudio Aedificare gave a presentation titled \u2018Strategic Interior Design\u2019, in which they explained that the key pillars of this concept are business, interior design, and marketing. Three facets that, in Alejandro Guti\u00e9rrez's words, \u201cthey must be united to evoke an emotion in the customer, which is the main objective<\/em>\u201d He also emphasized that in this equation, \u201cInterior design should be a statement of intent for the establishment itself, precisely so that the public feels attracted and becomes a prescriber of the establishment, advertising that is very valuable today.<\/em>\u201d.<\/p>\n