{"id":16808,"date":"2025-12-04T11:07:21","date_gmt":"2025-12-04T11:07:21","guid":{"rendered":"https:\/\/www.thebathcollection.com\/?post_type=journal&#038;p=16808"},"modified":"2025-12-04T11:08:47","modified_gmt":"2025-12-04T11:08:47","slug":"bathco-renews-its-digital-image-with-the-launch-of-its-new-website","status":"publish","type":"journal","link":"https:\/\/www.thebathcollection.com\/en\/journal\/bathco-renews-its-digital-image-with-the-launch-of-its-new-website\/","title":{"rendered":"Bathco renews its digital image with the launch of its new website"},"content":{"rendered":"<p><strong>A cutting-edge digital platform designed to inspire, facilitate prescription and optimize commercial management.<\/strong><\/p>\n<p>Bathco presents its new website, a renovation project that improves the browsing experience for professionals, distributors and end users. The new platform incorporates a more visual design and a more intuitive structure, created to facilitate product consultation, information search and inspiration for projects.<\/p>\n<p>Among its main novelties are the following:<\/p>\n<ul>\n<li><strong> PRODUCTS. <\/strong>The<a href=\"https:\/\/www.thebathcollection.com\/en\/category\/washbasins\/\"> product sheets and categories<\/a> have been <strong>redesigned to improve user experience<\/strong>. A new <strong>advanced filter system<\/strong> and a navigation architecture that allows both professionals and users to <strong>locate, compare and prescribe<\/strong> Bathco's bathroom solutions quickly, intuitively and with total precision, facilitating decision making in the project.<\/li>\n<li><strong> ATELIER, the space dedicated to handcrafted pieces.<\/strong><br \/>\nThe section <a href=\"https:\/\/www.thebathcollection.com\/en\/atelier\/\">Atelier<\/a> shows the creative process and the special collections created in Bathco's workshop. A journey through the craftsmanship that reinforces the differential value of these unique pieces.<\/li>\n<li><strong> PROFESSIONAL AREA. <\/strong>A<a href=\"https:\/\/www.thebathcollection.com\/en\/professional\/\"> private area<\/a> and optimized for specifiers, which facilitates access to detailed technical information, greatly simplifying the project specification process. It includes tools such as a <a href=\"https:\/\/www.thebathcollection.com\/en\/wishlist\/\">wishlist<\/a>, events agenda, technical documentation, downloadable catalogs, updated prices and <a href=\"https:\/\/www.thebathcollection.com\/en\/download-center\/\">key resources<\/a>.<\/li>\n<li><strong> INSPIRATION, real projects. <\/strong>A <a href=\"https:\/\/www.thebathcollection.com\/en\/inspiration\/\"><em>hub<\/em> of content<\/a> renewed with success stories, interviews with leading professionals and articles on the latest trends in interior design and sustainability in the bathroom.<\/li>\n<li><strong> DESIGNED TO LAST, the sustainable vision of the brand<\/strong><br \/>\nThe website integrates an exclusive section dedicated to the strategy of <a href=\"https:\/\/www.thebathcollection.com\/en\/sustainability\/\">sustainability<\/a> Bathco, which explains how the company works around eco-design, material selection and circular economy, including initiatives such as Atelier Market.<\/li>\n<\/ul>\n<p>With this launch, Bathco takes a step forward in the way it communicates its value proposition and how it accompanies the professionals who work with the brand.<\/p>\n<p>The new website is conceived as a living tool, constantly updated, designed to offer more clarity, more inspiration and more functionality with every visit.<\/p>","protected":false},"featured_media":16809,"parent":0,"template":"","journal_categories":[619],"class_list":["post-16808","journal","type-journal","status-publish","has-post-thumbnail","hentry","journal_categories-journal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bathco renueva su imagen digital con el lanzamiento de su nueva web - Bathco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thebathcollection.com\/en\/journal\/bathco-renews-its-digital-image-with-the-launch-of-its-new-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bathco renueva su imagen digital con el lanzamiento de su nueva web - Bathco\" \/>\n<meta property=\"og:description\" content=\"Una plataforma digital de vanguardia dise\u00f1ada para inspirar, facilitar la prescripci\u00f3n y optimizar la gesti\u00f3n comercial. Bathco presenta su nueva p\u00e1gina web, un proyecto de renovaci\u00f3n que mejora la experiencia de navegaci\u00f3n para profesionales, distribuidores y usuarios finales. La nueva plataforma incorpora un dise\u00f1o m\u00e1s visual y una estructura m\u00e1s intuitiva, creada para facilitar la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thebathcollection.com\/en\/journal\/bathco-renews-its-digital-image-with-the-launch-of-its-new-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Bathco\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T11:08:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thebathcollection.com\/wp-content\/uploads\/2025\/12\/imagen-presentacion-web_zai_01-copia-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\\\/\",\"url\":\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\\\/\",\"name\":\"Bathco renueva su imagen digital con el lanzamiento de su nueva web - Bathco\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thebathcollection.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thebathcollection.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/imagen-presentacion-web_zai_01-copia-scaled.jpg\",\"datePublished\":\"2025-12-04T11:07:21+00:00\",\"dateModified\":\"2025-12-04T11:08:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thebathcollection.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/imagen-presentacion-web_zai_01-copia-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thebathcollection.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/imagen-presentacion-web_zai_01-copia-scaled.jpg\",\"width\":2560,\"height\":1429},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thebathcollection.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Journals\",\"item\":\"https:\\\/\\\/www.thebathcollection.com\\\/journal\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Bathco renueva su imagen digital con el lanzamiento de su nueva web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thebathcollection.com\\\/#website\",\"url\":\"https:\\\/\\\/www.thebathcollection.com\\\/\",\"name\":\"Bathco\",\"description\":\"Lavabos, sanitarios, platos de ducha y accesorios para el cuarto de ba\u00f1o\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thebathcollection.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bathco renews its digital image with the launch of its new website - Bathco","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thebathcollection.com\/en\/journal\/bathco-renews-its-digital-image-with-the-launch-of-its-new-website\/","og_locale":"en_US","og_type":"article","og_title":"Bathco renueva su imagen digital con el lanzamiento de su nueva web - Bathco","og_description":"Una plataforma digital de vanguardia dise\u00f1ada para inspirar, facilitar la prescripci\u00f3n y optimizar la gesti\u00f3n comercial. Bathco presenta su nueva p\u00e1gina web, un proyecto de renovaci\u00f3n que mejora la experiencia de navegaci\u00f3n para profesionales, distribuidores y usuarios finales. La nueva plataforma incorpora un dise\u00f1o m\u00e1s visual y una estructura m\u00e1s intuitiva, creada para facilitar la [&hellip;]","og_url":"https:\/\/www.thebathcollection.com\/en\/journal\/bathco-renews-its-digital-image-with-the-launch-of-its-new-website\/","og_site_name":"Bathco","article_modified_time":"2025-12-04T11:08:47+00:00","og_image":[{"width":2560,"height":1429,"url":"https:\/\/www.thebathcollection.com\/wp-content\/uploads\/2025\/12\/imagen-presentacion-web_zai_01-copia-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.thebathcollection.com\/journal\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\/","url":"https:\/\/www.thebathcollection.com\/journal\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\/","name":"Bathco renews its digital image with the launch of its new website - Bathco","isPartOf":{"@id":"https:\/\/www.thebathcollection.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thebathcollection.com\/journal\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\/#primaryimage"},"image":{"@id":"https:\/\/www.thebathcollection.com\/journal\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thebathcollection.com\/wp-content\/uploads\/2025\/12\/imagen-presentacion-web_zai_01-copia-scaled.jpg","datePublished":"2025-12-04T11:07:21+00:00","dateModified":"2025-12-04T11:08:47+00:00","breadcrumb":{"@id":"https:\/\/www.thebathcollection.com\/journal\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thebathcollection.com\/journal\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thebathcollection.com\/journal\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\/#primaryimage","url":"https:\/\/www.thebathcollection.com\/wp-content\/uploads\/2025\/12\/imagen-presentacion-web_zai_01-copia-scaled.jpg","contentUrl":"https:\/\/www.thebathcollection.com\/wp-content\/uploads\/2025\/12\/imagen-presentacion-web_zai_01-copia-scaled.jpg","width":2560,"height":1429},{"@type":"BreadcrumbList","@id":"https:\/\/www.thebathcollection.com\/journal\/bathco-renueva-su-imagen-digital-con-el-lanzamiento-de-su-nueva-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thebathcollection.com\/"},{"@type":"ListItem","position":2,"name":"Journals","item":"https:\/\/www.thebathcollection.com\/journal\/"},{"@type":"ListItem","position":3,"name":"Bathco renueva su imagen digital con el lanzamiento de su nueva web"}]},{"@type":"WebSite","@id":"https:\/\/www.thebathcollection.com\/#website","url":"https:\/\/www.thebathcollection.com\/","name":"Bathco","description":"Washbasins, toilets, shower trays and bathroom accessories","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thebathcollection.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.thebathcollection.com\/en\/wp-json\/wp\/v2\/journal\/16808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebathcollection.com\/en\/wp-json\/wp\/v2\/journal"}],"about":[{"href":"https:\/\/www.thebathcollection.com\/en\/wp-json\/wp\/v2\/types\/journal"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebathcollection.com\/en\/wp-json\/wp\/v2\/media\/16809"}],"wp:attachment":[{"href":"https:\/\/www.thebathcollection.com\/en\/wp-json\/wp\/v2\/media?parent=16808"}],"wp:term":[{"taxonomy":"journal_categories","embeddable":true,"href":"https:\/\/www.thebathcollection.com\/en\/wp-json\/wp\/v2\/journal_categories?post=16808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}