BATHCO strengthens its international presence at Cevisama
Bathco, a leading company in the sanitary ware sector, has just presented at the latest edition of Cevisama, The main international exhibition of bathroom trends and avant-garde, its 2011 new items.
Journal
Bathco, loyal to its continuous commitment to design, it surprised at Cevisama with the presentation of Natural Series, a series of washbasins, shower trays, bathtubs, and furniture, designed in stone combined with teak wood. “Natural series ”it has been very well received by our clients and visitors, which has allowed us to expand our exports to countries such as Israel, Algeria, Morocco, Syria, Libya, and the United States," states José López Cortes, the company's Director.
The installation of Bathco in these markets represents a further step in the commercial strategy of Bathco, based on the expansion and consolidation of the brand in foreign markets. Thus, Bathco products can already be found in countries such as Germany, Holland, Norway, Finland, Russia, South Africa, and Kuwait, among a total of 60 countries where Bathco is present.
“Our visitors have mainly been foreign companies. We have noticed a decrease in the domestic market and a large increase in the international market,” says José López Cortes.
Bathco it had a modern stand of over 450 square meters at the fair2 where, in addition to presenting its new products, it offered its visitors a restaurant to taste regional dishes from Cantabria, enhanced by the performance of a live music quartet.