Goal 2017: International projection

This year, Bathco will travel 33,841.8 km round trip to be present at six international trade shows. This distance will allow them to reach new markets on five continents. Valencia, Frankfurt, Beirut, Bologna, Barcelona, and Dubai are the six cities that will serve as the stage for bringing all their new products closer to the customer.

During 2016, Bathco participated in a total of six international trade shows where it showcased all its new products to current and potential clients from five continents.

The year began with the presentation of the Titanic collection at Cevisama, ISaloni was where the Atelier Project was presented, and the Gold & Silver sinks were a success at Project Lebanon.

In September, we attended Cersaie (Bologna, Italy), an event known as the International Exhibition of Ceramic Tile and Bathroom Furnishings. It is a meeting point for knowledge, innovation, and design in the ceramic sector, as well as a space to showcase quality products that inherently possess creative, expressive, and attractive value.

Atelier projects were once again the protagonists at Interihotel, the largest showcase in Spain specializing in hotel interior design. Its second edition was held in November 2016 at the CCIB Barcelona, where Bathco was present alongside Oli, a manufacturer of sanitary systems.

To continue betting on the company's expansion in the Middle East, Bathco was present for another year at Big 5, the most influential construction fair in this region, which has been a platform for construction product suppliers and buyers since 1979. The centerpiece of the stand was the Gold & Silver collection and sinks decorated with Swarovski crystals. Additionally, the possibilities of Bathco Atelier were demonstrated live through the intervention of artist Emeric Minaya.

The year 2017 is shaping up to be a very promising one, with a clear objective: international projection. Given the success of the trade fairs the company participated in last year, it is once again betting on its presence at six trade fairs in Europe and Asia, which will serve as a springboard to reach new markets across all five continents.

Bathco will kick off the year at Cevisama from February 20th to 24th in Valencia, where the Gold & Silver – Swarovski catalog will be presented, along with new collections where material is the protagonist thanks to the company's investment in R&D&I throughout last year. International artists, along with artists from their Atelier, will also be featured.

Next, you will fly to Frankfurt for the ISH trade fair, which will be held from March 14-18. This fair is driven by curiosity, inspiration, and innovation. The next destination will be Beirut from May 16-19, where you will be attending Project Lebanon, a trade fair specialized in construction, for the second consecutive year.

One event that will not be missed another year is Cersaie in Bologna from September 25th to 29th, where the latest trends in decoration will be showcased with design as its banner. The following month, a hotel proposal will be presented in Barcelona from October 25th to 27th during Interihotel, a meeting place for everyone interested in hotel interior design.

To close out the year, don't miss the benchmark construction fair in Dubai from November 26th to 29th, Big 5. This is a fair that has been attended for the third consecutive year and has opened up markets in this part of the globe.

With this bet, Bathco aims to close 2017 with the same success as 2016, a year full of good news and achievements.