Bathco exceeds expectations at Cevisama 2017
The focus on new materials for the bathroom and the diversity of its collections have been key for distributors, large purchasing groups, architects, and interior designers to visit Bathco's stand.
Journal
In the absence of official figures, CEVISAMA closes its doors today with successful participation and solidifies its position as an international benchmark in the ceramic and bathroom equipment industry. The proposal presented at Bathco's stand stood out for its originality and for focusing on the visitor.
The Cantabrian company has entrusted the design of its stand to the architect Paula Andres that has conceived the space as a visual and sensory experience for the visitor. To achieve this, it has created different atmospheres that help interpret the variety of bathroom innovations presented by the company.
The Bathco stand invites visitors to get lost in every corner. The first floor has been designed as a large plaza or souk with an Arabesque influence, which helps distribute the different zones and guides the visitor on their tour. To present the different collections and new bathroom equipment, very distinct environments have been designed, from the most romantic ones that envelop the collections Gold & Silver and Vintage & More, even the most minimalist or Nordic ones that welcome new things in stone washbasin, Solid Surface and the new collection of metal sinks in steel and aluminum.
The second floor of the stand has been designed as a relaxation and leisure space for visitors. For this purpose, a dining area called Bathco CHILL OUT where visitors have been able to enjoy an authentic culinary experience during these five days of the fair, thanks to the live cooking and tasting menu offered by the company.
Virtual Reality
This year's booth has been enlivened by different activities with the aim of offering added value to its visitors.
Bathco has embraced new technologies to present the Atelier's PROJECTS line. Through virtual reality, visitors have been able to visualize the work that Bathco's workshop artists are capable of developing. Virtual reality has allowed them to immerse themselves in an imaginary world of unique sensations.
ART DAY, a day dedicated to art
On Wednesday, February 22nd, ART DAY was celebrated, a tribute to art and design with live performances by three internationally renowned artists.
Iena Cruz, Judas Arrieta, and Emeric Minaya captured their particular way of experiencing art through different artistic actions. The three artists carried out a live intervention on a tile mural, an action that was streamed online through Bathco's website: www.thebathcollection.com
Judas Arrieta created a mural inspired by comics and Asian pop culture, which is characteristic of his work. Meanwhile, Iena Cruz, whose specialty is graffiti, illustrated a more animal-themed piece. Finally, Emeric Minaya chose to depict a skull, which is very representative of Mexican popular culture. With this intervention, the three artists showcased the possibilities that Bathco offers for creating ad hoc artistic projects through the BATHCO ATELIER initiative.
