Bathco strengthens internationally at ISH 2017

Bathco reviews its participation in ISH, a world-class trade fair that featured 2,482 exhibitors from 61 countries in its 2017 edition, including all the global market leaders in the sector.

The company specializing in the bathroom sector has launched its latest products to the global market within a 260,000-square-meter area, which was accessed by 200,114 visitors from five continents.

During the five-day trade show, visits by European companies to the Bathco booth accounted for 62.6% of the total, with Germany standing out as the host country, followed by Ukraine and Romania

On the other hand, the presence of Asian countries such as India, Israel, and Iran is noteworthy. The American continent has been mainly represented by Mexico, the United States, and Ecuador. For their part, South Africa, Kenya, and Tunisia lead the African visits, while Australia and New Zealand represented Oceania.

Among the new products presented, those that have attracted the most attention from visitors have been the new Stone series sinks, which feature very thin stone walls. As well as rustic aluminum sinks, which stand out for their finish, design, and lightness. But without a doubt, the star product was the conical steel sink on a wooden base, which can be found in metallic, white, and rose gold finishes.

The company's most creative collections were present, such as Gold & Silver, Swarovski, Vintage & More, and Atelier, in addition to the new Rimless toilets and new additions in white and natural porcelain sinks like the New Málaga, New Magdalena, and New Toulouse.

Once again, Bathco meets its expectations at this fair and concludes with a very positive balance of visits and the generation of new contacts that allow it to continue opening markets internationally.