The importance of interior design in the hospitality sector, the central theme of the first meeting of the Bathco Excellence program
On March 3rd, the first associate event of the program created by Bathco in collaboration with the Cantabrian Hospitality Business Association took place.
Journal
The Bathco Excellence program, driven by the leading company in the production and distribution of bathroom products in collaboration with the Cantabrian Hospitality Business Association, has held its first thematic meeting. The event, which focused on the importance of interior design in the hospitality sector, took place at Bathco's facilities in Santander and included the participation of Estudio Aedificare.
The day began with a visit to the company's facilities, where attendees were able to see firsthand the latest bathroom innovations: cast iron or acacia wood sinks, custom pieces by Bathco Atelier artists, and new porcelain designs.
After the visit, representatives from Estudio Aedificare gave a presentation titled ‘Strategic Interior Design’, in which they explained that the key pillars of this concept are business, interior design, and marketing. Three facets that, in Alejandro Gutiérrez's words, “they must be united to evoke an emotion in the customer, which is the main objective” He also emphasized that in this equation, “Interior design should be a statement of intent for the establishment itself, precisely so that the public feels attracted and becomes a prescriber of the establishment, advertising that is very valuable today.”.
Next, Eduardo López, commercial director of Bathco, detailed the program and announced its latest news. During his speech, he highlighted the value of meetings like this, “Because it is very constructive to be able to speak directly with professionals who can contribute to improving businesses”Finally, the event concluded with a lunch for the participants.
THE CLUB
The Bathco Excellence initiative has the main goal of being a Window to the world of hospitality. It also has among its concrete goals to encourage the integral or partial reform of hospitality businesses, and for this, it promotes events, direct discounts on the company's products, exclusive content and integration into Bathco's communication channels, as well as advantages in products and services from other companies that collaborate in the project.
The Bathco Excellence Club is a Completely free service is open to all AEHC members who wish to participate. They only need to request a card and present it at any of the Bathco product distributors that are part of the program. This card can be obtained through the registration form, available at AEHC offices or online on the website: https://www.thebathcollection.com/bathco-excellence/
