Bathco participates in a trade mission to the United States
Bathco is participating in the first multi-sector trade mission of the 2024 International Promotion Action Plan, organized by SODERCAN (Society for the Development of Cantabria) and the Cantabria Chamber of Commerce. The event runs from June 10 to 14, with stops in San Francisco, California, and Dallas, Texas.
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A boost to internationalization
Bathco has joined eight other prominent Cantabrian companies on this multisectoral trade mission. Each of them represents the diversity and dynamism of Cantabria's business fabric, with a presence in sectors such as metalworking, electrical, engineering, wood, and more. For Bathco, which specializes in the supply of sanitary ware, this mission represents a crucial opportunity to explore new business opportunities and consolidate relationships with potential clients and importers in the United States.
Internationalization is considered a fundamental pillar for strengthening Cantabria's economic competitiveness, fostering industrial growth, and generating employment. This is the main objective of this plan promoted by the Ministry of Industry, Employment, Innovation, and Commerce of the Government of Cantabria: to increase the number of exporting companies, diversify export markets, incorporate talent into the regional export sector, and promote innovation and digitalization in internationalization.
Future missions
Following this mission to the United States, the International Promotion Action Plan will continue with destinations in Mexico (September 30 to October 4) and Colombia and Uruguay in early November. Bathco is proud to be part of this internationalization effort, always seeking to expand its reach and strengthen its presence in global markets.