Bathco presents its new products at Salone del Mobile Milano 2026
Bathco took part in the 2026 edition of the Salone del Mobile in Milan, one of the leading international events in the contemporary design and home furnishings sector.
Journal
International reach
According to official figures, this year’s event attracted 316,342 visitors from 167 countries, confirming the event’s global reach and its ability to foster valuable professional relationships.
Throughout the six-day trade fair, the Bathco stand served as a meeting point for distributors, architectural firms, specifiers and representatives from the contract sector. The geographical diversity of visitors—with a particular increase from Europe, Asia, the United States and emerging markets—was also reflected in the contacts made by the brand.
Product and new catalogue
Bathco’s stand at the Salone served as the venue for the launch of its new catalogue. This setting has enabled the brand to showcase its new collections in a professional environment, connect with the industry and gauge their reception directly in the market, thereby strengthening its positioning and international profile.
This new catalogue showcases pieces that explore the expressive qualities of natural materials, such as stone, wood and bamboo, as well as new creations stemming from the brand’s more experimental work, in which the handcrafted element takes centre stage.
Furthermore, colour has become a key feature of Bathco’s range, with finishes that expand the scope for personalisation and give each bathroom its own unique identity.
The fair continues at Bathco’s virtual stand
For those who were unable to visit the physical venue, Bathco has developed a digital version of their stand. This format allows visitors to explore the space at their own pace and examine the exhibition in detail, beyond the physical setting of the fair.