Fairs 2017

The commitment to new materials for the bathroom and the diversity of its collections were key for distributors, large purchasing groups, architects, and interior designers to visit Bathco's stand at each of the trade fairs in which it participated throughout this year.

In the words of Bathco's export director, Ana Cobo: “The trade shows have served to strengthen relationships with clients, generate new contacts, and gauge interest in the new products presented. This is fundamental if we want to shape a strategy for their international launch.”.

Bathco exceeded its expectations at Cevisama 2017

At Cevisama 2017, Bathco celebrated the overall success of the trade show, which this year drew more than 80,000 visitors, surpassing the excellent figures from the previous year. Numerous industry professionals and companies visited the company’s booth, representing a 25% increase in visitors compared to the previous year.

In the words of its CEO, José López, “nationally, this trade fair has served to strengthen business relationships with our clients who are surprised year after year by our capacity to bring new products to market.“ Furthermore, he states that ”internationally, Cevisama has been key to closing new agreements and increasing our presence in markets as significant as the Americas and the Middle East.".

Bathco strengthens internationally at ISH 2017

At ISH 2017, Bathco met its expectations and concluded with a very positive balance of visitors and the generation of new contacts that allow for continued market expansion internationally.

During the five-day trade show, visits by European companies to the Bathco booth accounted for 62.6% of the total, with Germany standing out as the host country, followed by Ukraine and Romania.

On the other hand, the presence of Asian countries like India, Israel, and Iran is worth noting. The American continent was represented by Mexico, the United States The United States and Ecuador, primarily. For their part, South Africa, Kenya, and Tunisia led the African visits, while Australia and New Zealand represented Oceania.

Project Lebanon, the industry meeting point

Bathco's new products were also presented in Beirut, an event that served to maintain commercial and economic relations in Lebanon and with all those communities with which this country is linked: Africa, Gulf States, and Europe.

Thanks to the collaboration the company maintains with its official distributor, Clemenceau Farah Co. & Sons, market penetration in Lebanon has been achieved beyond the Middle East, and its international commercial network has been expanded.

Next appointment, Cevisama 2018

Bathco will be present at Cevisama 2018, the International Exhibition of Ceramics for Architecture, Bathroom and Kitchen Equipment, Natural Stone, Raw Materials, Glazes, Frits and Machinery, from February 5th to 9th at the Valencia Fairgrounds.

In a 570-square-meter stand spread over two floors and designed by Joan Sabata, Bathco will present its novelties for the upcoming year, highlighting the launch of the renewed Natural Series collection. The new pieces in stone, Solid Surface, and cement stand out for their light lines. The concept of "Thin" becomes the surname of the new models thanks to the reduction of the basin walls.