Trends

“Zhemaan museum”

Trends

An Iranian showroom with a lot of personality

Showrooms have become great allies for companies because they emerge as a living catalog where visitors have an intimate conversation with the product on display. These spaces stand as a strong sales tool because they enhance the corporate image and allow innovative products to be showcased to a highly specialized audience.

The group Zhemaan, belonging to Saniplastic Mfg. & Ind. Corp., is very clear about the power of these spaces and therefore inaugurates “Zhemaan museum”, a unique showroom in Iran that aims to become a relaxed place to build close relationships with visitors.

Zhemaan and kurdo mean «a step towards the future,» and this has become the main strategy of the group which has been dedicated to the production and marketing of sanitary articles for construction for 40 years. This is how they stay at the forefront of the luxury building market in Iran and achieve global standards with the best products.

In the German museum is exhibited «A collection composed of the most beautiful, special, and luxurious imported products aimed at architects, interior designers, and builders«. This demonstrates a commitment to traditional and contemporary design with high-quality pieces. The General Director of Zhemaan, Solmaz Gharibi Kalibar, comments that “We have been working day and night to design and build this showroom. I don't think there could be a better way to showcase Bathco's products.”.

And it's because several references from the Bathco catalog are exhibited as museum pieces. The sinks stand out Markina and Macael hand-painted by the artists of Bathco Atelier or models decorated with ceramic decals such as The Diamond print designed by David Delfín or Prensa. The presence of different materials is important, as is evident with the sink Polished aluminum die or the Steel made range.

The collection conceived in concrete is present thanks to the model Pesquera and the white porcelain is represented by the New Lys washbasin, The Dinan rectangular and the Yukon wall-hung toilet.