Official Presentation BATHCO ATELIER – ART CENTER
Last Friday, May 15th, Bathco presented its latest project BATHCO ATELIER – ART CENTER which was attended by various regional authorities, personalities from Cantabria's cultural and business sectors, company clients, as well as staff and different sports teams sponsored by Bathco.
Journal
BATHCO ATELIER – ART CENTER This is a pioneering initiative, as for the first time, a company's R&D strategy is being linked to the world of regional culture and art. It is a collaborative project with various regional artists (María Centeno, Ana Expósito, Marga Polanco, Sandra Suárez, Claudia Iza, Jose Luis Ochoa, Tomás Hoya, Adrián Santiago, and Emeric Minaya) that aims to develop a collection of sinks that will be uniquely designed and directly influenced by the artists, designers, or illustrators themselves.
During the presentation, JJosé López Cortés, Bathco manager took the opportunity to point out that “this initiative, which is currently in the experimental and research phase, aims to be a large-scale project whose main objective will be to enter the American market and Arab countries. For his part, Emeric Minaya, the artistic director of the project, emphasized “the value and the need for companies like Bathco to take risks in presenting initiatives of this kind, related to regional art and culture.” Finally, Iñigo de la Serna defined the company Bathco “as a benchmark to follow, since initiatives like these also provide support for job creation.”
Attendees of the event were able to visit the ceramic decoration workshop where the artists have been working for the past month. They were also able to appreciate the artists' first developed works, as they were exhibited in a small art gallery adjacent to the workshop. The event was broadcast live via www.bathco.tv
