Bathco's Stand Receives Warm Welcome at ISH 2023

Bathco was present at ISH from March 13-17, in an edition that received approximately 153,734 visitors from 154 countries to discover the latest innovations and trends. 

More than 2,025 exhibitors from 54 different countries showcased their new products at this fair, which remains the most important in the sector and was celebrating its first in-person edition in four years due to the pandemic.

For Bathco, the results have been very positive. In the words of its export director, Ana Cobo, “this trade show stood out for the quality of the contacts generated and the level of the companies that attended the fair.” She also adds that this edition “has allowed us to initiate and/or strengthen commercial relationships, mainly in countries such as Israel, India, Nordic countries, Arab countries, and the United Kingdom.”.

On the other hand, the Detroit series, stainless steel sinks, and the latest stone novelties have been the collections that have had the most impact at this fair.

CATALOG UPDATES

A wide representation of Bathco's general catalog, THE SHAPE OF WATER, was featured in the company's space at ISH. Among the most notable new products were the Etna and Kilimanjaro sinks and the complete Circus series in its different formats and finishes. Also exhibited were the new Arenas and Cartes pedestals, as well as the brand's most iconic products that have undergone a significant restyling in this latest catalog (Vienna, Venice, and Torino).  

The range of sanitary ware also had its prominence at this fair and was represented by the series Antequera and Oropesa in different formats and finishes.

The latest faucet models presented by the company and the sinks from the DECO section of the catalog, Bamboo, Rattan, and Lily, could also be appreciated by visitors.

 EXCLUSIVE PREVIEW OF THE UPCOMING MATERIA CATALOG

For the first time, Bathco exhibited a preview of the most exclusive pieces from the upcoming MATERIA catalog, which will be released in the middle of this year. Among them is the Detroit series. A complete collection of stainless steel sinks in black, metallic, and bronze colors.

The complete collection could also be seen. Sand Dunes. The sinuous shapes in this sink series are inspired by nature, specifically by the waves the sea leaves on the sand. This ephemeral trace served as the starting point for this collection, which is being presented for the first time at ISH.

Different new items in stone and Solid Surface were also added to the sample selection for this catalog.

BATHCO ATELIER

Finally, the center of the stand was dedicated to Bathco Workshop. The visitor was able to admire the most representative pieces of the collection, as well as a series of models that have been exclusively created by the artists of the Atelier for the fair.