ISH 2019, the most strategic trade fair for Bathco
Bathco was present at ISH from March 11th to 15th, in an edition that welcomed around 190,000 visitors from 161 countries to discover the latest innovations and trends.
Journal
It is the most international and important trade fair in the sector. You only have to look at the figures; out of the 2532 participating exhibitors, 1644 were foreign from 57 different countries. In the words of Wolfgang Marzin, President and CEO of Messe Frankfurt, “ISH has once again proven that it connects all international players in the sector.”
For Bathco, this trade show has had a very positive outcome. José López Cortés, the company's director, points out how “this trade show has been the most successful in recent years. Not only in the quality of the product presented but in the relevance of the contacts generated. We are sure that it will lead to important commercial agreements in the short or medium term.”.
Speaking of figures, the presence of the Asian market at Bathco's stand was highly significant, accounting for 30 percent of the contacts generated. Although companies from the European market were the most representative, making up 61 percent of the visits. To a lesser extent, but with great interest for the company, visits were received from America, Africa, and Oceania, allowing for an increased degree of penetration in these markets.
Following the success of the exhibition space presented by Bathco at Cevisama, the company wanted to continue it at ISH. The heart of the stand is once again a central octagon that connects the different exhibition areas, bringing them to life, balancing their styles, and generating a global concept where the whole is the sum of its parts. This continuity has also been extended to the way the different collections are displayed.
Visitors to ISH were able to get a firsthand look at the new collection of washbasins and wall panels developed by Bathco Atelier. The luminescent washbasins, which are pieces that “light up” when exposed to ultraviolet light, were of particular importance. This is a clear demonstration of the company's innovative capacity.
Another notable novelty was the new line of modular furniture and accessories that Bathco presented under the B&K brand.
This collection is designed to meet the needs of small contemporary spaces. It also features a curated selection of colors and a wide range of practical accessories and gadgets.