The value of handmade

Away from serial production and industrialization, craftsmanship opens doors to experimentation and creativity, thus allowing for the maximum expression of the human being.

Craftsmanship is the result of culture and varies depending on the landscape, climate, and history of the place to which each belongs. This leaves room for the influence of other currents that are increasingly present in the globalized world in which we live.

Mastery of traditional techniques allows the artisan to create different objects of varied quality and skill, while also imbuing them with symbolic and ideological values of their own culture. The object can be understood as something durable or ephemeral, but craftsmanship is something latent in all societies with a pragmatic purpose.

...and what happens when art and craftsmanship merge? Pragmatism disappears when raw material reaches someone's hands, a set of feelings are poured into it, and it's considered the best way to convey them. This is where the artist is born.

The hands of an artist manipulating matter and transforming it into an object with a defined purpose – creating art – are one of the great things that differentiate them from other living beings.

In this case, aesthetics take on a prominent role, but the practical sense of the crafted object is also important, although it is no longer in the foreground.

At Bathco, we value the unique piece. Through it, the artist produces a special, singular, exclusive, unique, and original object, which will never be produced in the same way again, making it endowed with exceptional value.

Bathco is betting on personalization. What does this mean? This means that anyone can get an original piece. The object is created for an artist who seeks to cover the needs and tastes of the requester, offering them their personal style.

For all these reasons, and because the art of Cantabria is to be projected internationally, the Bathco Atelier was created. It is a place where, for the first time, a company's R&D strategy is linked to the world of culture and regional art.

This is a collaborative project with different regional artists belonging to the Cantabrian Association of Visual ArtsACAV) –Maria Centeno, Ana Expósito, Marga G. Polanco, Sandra Suarez, Claudia Iza, Jose Luis Ochoa, Tomás Hoya, Adrian Santiago and Emeric Minaya—which is born with the objective of developing a collection of sinks that will have the peculiarity of being directly intervened by the artists, designers, or illustrators themselves.