Bathco makes its mark at the Salone del Mobile of Milano with its latest innovations

April 23, 2024 · News update

From April 16th to 21st, Bathco took part in the 64th edition of the Milan Furniture Fair, an emblematic event that attracted over 361,417 visitors from around the world in search of the latest trends and innovations in the sector.

With more than 1,950 exhibitors from 35 different countries, the Milan Furniture Fair reaffirmed its position as the leading international reference in the interior design sector. Bathco was present in Pavilion 6, dedicated to the International Bathroom Exhibition.

News from the MATERIA+ supplement.

Bathco took the opportunity to launch an exclusive supplement to the Materia catalog, unveiling surprising novelties in sinks, thus highlighting its commitment to innovation and excellence in design. The Cantabrian company received a very positive response to the novelties presented exclusively for the fair. Among them, new collections that will be integrated into the Materia catalog stand out, such as ATELIER, SOLID SURFACE, STONE, and BAMBOO.

Ana Cobo, Bathco's export director, pointed out: "The Atelier collection, with its focus on porcelain as a creative canvas, has been particularly striking for visitors." Ana Cobo also shared that the fair has been an invaluable opportunity to establish and strengthen commercial relationships, especially in countries such as the United Arab Emirates, Japan, the United States, and several countries in South America. With its prominent participation in the Milan Furniture Fair, Bathco continues to consolidate itself as a brand in the interior design sector, offering innovative solutions that set trends in the global market.

The Fair continues at Bathco's VIRTUAL STAND

For those who did not have the opportunity to visit the fair, Bathco has just published the virtual version of its stand. In this way, it offers the visitor the possibility of having an immersive experience by touring the stand at their own pace and in a completely personalized way.