Bathco launches new corporate image
October 6, 2016 · News update
Bathco has developed a redesign of its corporate image to adapt the company to the evolution of different countries where it operates.
With this new image, the company offers a renewed image that shows its strengths and that will be implemented progressively in all its products and media.
Bathco has been designing, manufacturing and distributing a wide range of bathroom products for more than 35 years, a period of time in which it has crossed borders thanks to its intuition and know how. Today is proud of being present on five continents.
During these years the company has evolved in all areas covered by its daily tasks, getting updated to the latest production, logistical, technological and organizational processes.
Being aware of the need of getting adapted to changing times, the company has decided to take a step further making a change in its corporate image. The renewal began with the basics; elimination of some elements of the old image simplifying the forms, but keeping the identity that difference the brand in each of the markets where it is present.
There was also a tone variation but keeping the same color that has characterized the company for decades. The general manager of the company, José López Cortés, said that "we could not give up the green colour that has always accompanied us and by which we are recognized by customers”.
This new identity reinforces the positioning of Bathco and collects its mission as a brand, which means continuous commitment to design, quality and innovation.