ISH 2019, the most strategic fair for Bathco
March 22, 2019 · News update
Bathco was present in March 11th- 15th at ISH fair whose 2019 edition has received around 190,000 visitors from 161 countries.
The ISH fair is the most international and important fair of the bathroom sector where the professionals can discover the latest innovations and trends. We only have to see the numbers: 2,532 exhibitors and 1,664 from 57 different foreign countries. The President and Chief Executive Officer (CEO) of Messe Frankfurt, Wolfgang Marzin, said that “ISH has proved once again that it connects all international players from the sector”.
For Bathco, this fair has had a very positive balance. The CEO, José López Cortés, confirmed that “it has been the most successful fair of recent years. Not only in the quality of the products shown but also the relevance of the contacts that we made. We are sure that it’s going to get very important trade agreements in short and medium-term".
If figures are analysed, results show that the presence of the Asian market was very significant because it supposes the 30 percent of visits. However, the European market has been the main one with 61% visits. To a lesser extent but with great interest for the company, visits from America, Africa and Oceania are considered very important because they allow the opening to new markets.
After the success that Bathco´s stand had at Cevisama, the company wanted to continue with the same concept at ISH. The heart of the stand was a central octagon which connects different exhibition areas; equilibrating the styles and generating a global concept where everything is the sum of each part. This continuation was very useful to the way of showing each collection.
Bathco Atelier´s artists wanted to surprise with lighting washbasins that change its appearance with ultraviolet light. This is an example about the capacity of the Company to innovate.
Another remarkable novelty was the new line of modular furniture and accessories that Bathco shown with its brand, B&K.
It is a collection designed to cover the needs of small contemporary spaces. It also has a careful selection of colours and a range of accessories and practical gadgets.