Bathco drives the bathroom sector at Cersaie 2015

Bathco successfully concludes its participation in a new edition of Cersaie, an event that served to gauge the market and renew efforts to strengthen sales.

Despite the general difficulty of the sector, there is great optimism and a strong desire to overcome adversity so that the end of 2015 marks a new revenue record. Thanks to Bathco's continued market expansion both nationally and internationally, it can be stated that the year-end balance will be very positive.

Globalization causes any variation or instability at the political or economic level to influence the reform and construction sector with which Bathco works hand in hand. But thanks to this globalization, the company can be present in more than seventy countries and is seeing an improvement in all markets in general, as far as exports are concerned.

"In general, customers who visited the Bathco booth 'left very satisfied and eager to place orders,'" says Eduardo López, sales director. "Thanks to the success of the collections from Bathco Atelier and Thin Porcelain relationships have been consolidated with distributors such as Regia in Italy.” López adds that “what has most surprised architects, interior designers, and decorators is the possibility of applying Bathco Atelier’s work to their own projects.”. 

The collections of ... have not gone unnoticed either. Javier Mariscal and David Delfín. These pieces are always a hit at the trade fairs where the company is present. Professionals and experts in the bathroom sector appreciate the fusion of design and sinks.

Cersaie is the trade fair with the greatest capacity to attract international visitors, a call that the main clients of Bathco have not missed, particularly those from Italy, as the host country, Russia, France, Germany, and India.

Cersaie has shown us that it continues to be the leading design trade fair in the bathroom world: an annual event at which Bathco wanted to be present once again.

BATHCO ATELIER

The most striking aspect has been the new Bathco Atelier collection. It is a space for artistic creation with an R&D strategy in which Bathco connects with the world of culture and regional art. The concept around which this workshop revolves is a return to the artisanal process, betting on the unique and unrepeatable character of each piece.

Eight artists, five months, and a common goal: the production of a collection of 4,500 hand-painted, numbered, and limited-edition sinks. The works of María Centeno, Ana Expósito, Marga G. Polanco, Sandra Suárez, Claudia Iza, Jose Luis Ochoa, Adri Santiago, and Emeric Minaya will travel the world with the ambition of elevating Cantabrian art to the highest level. The next step will be to personalize bathrooms in different parts of the globe.